Special Series: How to Bring In More Photography Clients [Step 2/5]

How YOU Can Choose Your Perfect Clients and Create a Niche That Attracts Them Like Crazy

You as THE leading photography in your area 

In yesterday's post, we talked about the very first step to creating a foundation for booking clients consistently - choosing your specialty.

 Today, it's time to take this strategy a step further and choose exactly WHO you want to work with you can create a winning niche.

-Scott Sylvia
Founder, Hobby to Pro Photo

Niche = Specialty + Ideal Client

Your niche is what is going to set you apart from your competitors and all those fly-by-night "studios" popping up left and right.

The good news is that this is simple to do and will allow you to position yourself to attract more of the right customers month after month.

Who is your ideal client?

With your specialty that you chose yesterday in mind, think about the people who will be purchasers of this type of photography - what are their demographics? Write down the following:

  • Age range
  • Gender
  • Income Bracket
  • Age & number of children
  • Careers
  • Hobbies
  • Where do they shop
  • What magazines do they read

The more detailed you get, the better you can understand your client. The better you understand them, the more your marketing and messaging will make your ideal potential clients think, "wow, it's like she's reading my mind and really gets me!"

This instantaneously builds trust and makes the decision to work with you much easier.

Discover your special niche within your specialty

Next, with your ideal client in mind, answer these quick questions to help figure out your angle on the market:

1. Will you focus on studio or outdoor portraiture?

2. Will you focus on portrait or lifestyle/documentary photography?

3. How would you define your style? (traditional, contemporary, fine art, etc.)

Finding your Unique Selling Proposition - the extra edge to set you apart

You need to find an edge over the other photographers in your niche – this is your Unique Selling Proposition (USP).

Ex: All of you might be children photographers, but maybe you’ll be known for the classical painter-like quality of your images that no one else is doing.

Ex: Your USP may be your incredible customer service and the time you take coaxing expressions out of the shyest children. 

Find that USP, and let the world know about it!

Next steps to bringing in clients so you can get your photography business off the ground:

Okay - if you answered all of the questions above, you now have written down:

  • Your speciality
  • Your ideal client
  • Your Unique Selling Proposition

Together, these form your niche. Congrats!

You have now created the foundation for bringing in more of the right clients.

Here's my challenge to you!

Comment below and let us know about your niche!

Stay tuned... tomorrow, I'll email you the third step of the process, where you will start brainstorming where you will find your first real clients!

One more thing:

You're here online, taking the time to read this information, and you know you really want to start bringing in clients consistently so you can really launch your very own photography business.

If you thought this was helpful, you're really going to love Passion to Profits Roadmap. It's an online course that will take you through every step you need to know to get your photography business off the ground and set up for serious success.

If you'd like to find out more, just click here for all the details!

Chat soon,

Scott

Let Us Know - What's Your Specialty?