PRICING FOR PROFITABLE PHOTOGRAPHY

How to Create Profitable Pricing & Charge What You're Worth by Following 9 Simple Steps...

...with our easy-to-follow course: Pricing for Profitable Photography!

Access the Course Now!

When it comes to pricing your photography, are you...

  • Struggling to figure out where to start and the right amount to charge?
  • Currently just coming up with numbers or basing your pricing off the competition?
  • Discouraged by having to compete with the number of new photographers popping up, charging $20 for an entire disc of images?
  • Wondering what the right pricing model is....Hourly? A la Carte? Packages?
  • Wondering how to make a profit with your photography when it feels like everyone wants photos for next-to-nothing?
  • Longing to be seen as an upscale photographer, but aren't sure how to create premium pricing and charge your worth without scaring off potential clients?

If you answered "YES" to any of these questions, you are not alone!

When is it your turn to get paid what you're really worth?

How to price photography is the #1 question we get on a daily basis at Hobby to Pro Photo.

When you're not confident in your pricing or you are just not sure what you should really be charging, it's difficult to promote your prices proudly and resist lowering them when a client tries to negotiate.

However, if you can learn how to convey your value and create pricing using a system that takes into account your goals, your costs, and uses REAL calculations, everything changes...

...suddenly, you feel confident in what you charge and why you charge it... You attract more of the right customers who are willing to pay for what you offer...

There are so many "photographers" with a cheap DSLR charging next to nothing. I'm not sure if I am over reaching with my expectations, or how to handle the inevitable question,"Why should I go with you when I can go to this person and get all my images on a disk?" 

-Jeannie

Right now, I'm going to show you how to price your photography to make a great living, yet not scare your ideal clients away to the fly-by-night bargain studios

Hi! I'm Scott Sylvia, the Founder of Hobby to Pro Photo.

Does this quote sound familiar?

My problem is pricing. Trying to figure out how to price everything where I can make a decent profit but also not turn off the client from making a booking!

-Rebecca W.

Several years ago, I was in the same position as you...

I had just launched my photography business with my back against the wall after getting laid off from my steady day-job.

I was making just enough to get by and support my young family, but I knew that if something didn't change, I would be struggling for every dollar and stressing my way through building my photography business.

I knew the answer was pricing...

...I realized the importance that setting the right prices would have on my success, but I had no idea how to go about doing it.

Together with my wife Barbara, I own and operate Scott Sylvia Photography in Warren, RI. I’ve been running the studio as my full-time career since 1996. I specialize in portraits of high school seniors, and also work with children, families, and pets.

With a lot of hard work, trial and error, and $1,000's invested in studying with some of the country's most success photographers, I did figure it out...

...and soon after, I was able to begin charging a premium in my area without having to worry about losing my ideal clients or having to compete with those bargain photographers...

You're worth more than you think...

You see, my biggest mistake was that I was charging WAY less than I needed to in order to sustain my business for the long-term.

At the time, I wasn't completely confident with charging what I knew I deserved for my work, since I was just starting out. I'll be honest... I was afraid that if I priced my photography too high, people would think, "who is he to charge such high prices?!" and go running to the bargain photographer down the road.

I thought that higher prices meant less clients, and therefore less money.

I also neglected to factor in many of the costs that go into creating portraits, like...

  • Retouching & Processing Time
  • Equipment & Studio Costs
  • Supplies & Materials
  • Professional Skills & Education

...Just to name a few! Without accounting for each cost that goes into a session and image, I realized it would be impossible to create pricing that will allow me to be truly profitable, and to position myself for the most possible success...

...And that's when my "Ah-ha" moment hit...

Well, first I tried building my pricing off my competitors. But that didn't work well, since I had no idea what the competitions' costs were or why they charged the prices they charged.

Then, I tried picking numbers that just seemed to sound right. This didn't work at all, since the numbers were arbitrary and my profit margins were completely different on every sale.

But then, I tried using actual formulas to create pricing...

...I took into account every expense, my profits goals, and industry benchmark margins to create prices that were consistent, profitable, and premium.

And guess what? This method really worked!

Not only did each sale bring us excellent profit margins...

...our new pricing actually attracted more of the kind of clients I dreamed of.

This success validated the idea that I should WANT to scare away some potential clients!

I know that may sound crazy at first, and it certainly is counter-intuitive...

...but the truth is, if you price your photography at the level you deserve, you will scare away some potential clients...

But wait...this is GOOD news!

You don't want just anyone and everyone as your client...

...In fact, I learned that being the photographer that does everything is a pretty harmful myth. By trying to attract everyone, you'll end up attracting no one!

Pricing and positioning yourself as a premium photographer means that you will turn off the bargain hunters looking for quick snapshots.

This means you can waste less time answering questions simply about price, and instead, focus more time creating an incredible experience for your perfect clients.

Once I broke free of this myth and set my new pricing, my business began to grow exponentially!

I was able to feel confident in charging what my work was worth, and that premium pricing began attracting... you guessed it... premium clients!

So, my new formula became: profitable pricing = more of the RIGHT clients = less work for a MORE successful business.

Pricing your photography in a profitable way shows potential clients that you respect yourself and your work, and it leads them to feel the same way about you...

...It's really all about how you position yourself in the eyes of your potential clients!

So, how can you do this for your business? How exactly do you figure out what your photography is worth? How do you know what prices are the right prices to charge?

That's where Pricing for Profitable Photography comes in!

Introducing Pricing for Profitable Photography, a 9-lesson online course that will help you set your goals, build your confidence, understand your costs, and create pricing that will allow you to bring in the type of clients and income you desire (and deserve!)

When I was starting my business, I dreamed of having a roadmap for creating pricing. It would have saved me years of guesswork, trial-and-error, and missing out on earning what I really wanted!

But that experience led me to creating a step-by-step system for pricing that now allows me to charge premium pricing and run a highly profitable business.

I've taken this process and turned it into a strategic, easy-to-follow course for creating your own pricing!

This course makes pricing your photography easy...

...What would take years of trial and error, you can get done in just a few hours:

  • This course allows you to know and understand your exact costs for each item you sell, so you can ensure that each price covers your expenses.
  • It provides a basis for creating profit margins for each item, so that you know exactly how much profit you will make off each sale.
  • You will create prices that accurately value your work so you can build a successful business filled by clients you love (and that love you!)

Here's what one student had to say...

Putting a value on ourselves/ our work is difficult. Seeing how a successful photographer prices from start to finish was priceless (pun intended). The worksheets and course direction helped tremendously. I have created pricing that I am comfortable with, secured clients, and gained the confidence I was missing for the business side of photography.

Larry Downey

Are you ready to take the fear out of charging what you're worth with pricing that will grow your business?

For less than the cost of a daily small cup of coffee, you will:

  • Attract Clients

    Find out how to position yourself as the go-to photographer in your area to attract clients that value your talent and are willing to pay a premium for your work

  • Set Your Goals

    Use a simple map to quickly determine how much money you’ll need to bring in to reach your desired income and lifestyle goals

     

  • Price Your Sessions

    Create session pricing that ensures you bring in more of the right clients while getting paid what you’re worth

  • Implement Best Pricing Models

    Utilize an A La Carte Menu and a Collections (packages) Menu to entice clients to invest more in your portraits and maximize your average sales

  • Price Your Products

    Calculate your product menu pricing with proven success formulas that take the guesswork out of creating profitable prices

  • Reach Your Desired Income

    Use easy formulas to calculate how many clients you’ll need to bring in each month in order for your business to grow and make money

Here's exactly what's inside your course:

This online course will guide you through creating profitable service and product price lists in 1 week or less.

This course will give you the strategies, worksheets, frameworks, examples you need to set revenue goals, determine your costs, and create pricing that is built to attract the right clients and build a profitable business.

If you're serious about charging what you're worth and creating pricing that you can believe in, this course will show you how to do just that.

9 Video Lessons

Your lessons come in the form of a 9-lesson, guided video course. In these videos, I will take you step-by-step through the process of strategically creating pricing that will grow your business.

Transcripts & Slides

The course comes with downloadable slides and transcript versions of the video lessons, so you can print them and take notes!

8 Worksheets

The video lessons are accompanied by printable worksheets to guide you through the actual planning and calculations involved in creating pricing. These worksheets make the process easy!

BONUS: Our Actual Price Guide ($37 value)

As an added bonus, we've included the actual Price Guide that we created and use for our own photography studio. Inside, you'll find our service and product menu, as well as pricing for both A La Carte products and Collections.

Plus, it even includes our current studio policies!

BONUS: Lesson - To Sell Digital Files? ($27 value)

As a special bonus, we've included an extra lesson on the most hotly-debated topic in the photography industry: whether or not to sell digital files. This lesson includes our take on the topic - and our answer might surprise you!

Your Course Outline:

Lesson 1: Envisioning the Results +

In the first lesson, we will guide you through setting a long-term vision and short-term goals for your business. This information will become the platform for calculating and positioning your pricing effectively.

Lesson 2: Revenue Goal Mapping +

In this lesson, you will create a desired salary, determine expense estimates, and ultimately calculate your breakeven so that you know exactly how much money you'll need to make in order to reach your goals.

Lesson 3: Pricing Your Services +

Learn why NOT to base your pricing off your competition, as well as the smart way to create profitable pricing. Also, find out how to position yourself in order to bring in more of the RIGHT customers who are willing to pay a premium for your work.

Lesson 4: Calculating Labor Costs +

This lesson is the precursor to creating your product pricing lists. We will guide you through determining how much of your time you put into creating a portrait so that you can accurately calculate profitable prices for each and every product you sell.

Lesson 5: A La Carte vs. Collections +

This strategic lesson will introduce you to two different product pricing models: A la Carte and Collections (packages). You'll learn how creating a combination of the two can do wonders for your bottom line.

Lesson 6: Pricing Your A La Carte Menu +

In this lesson, you'll get access to our actual Pricing Menu so you can see a real-life example of how this works. We'll also show you how to create tiered product pricing in order to further increase your sales and create a price-list that suites the needs of each of your customers.

Lesson 7: Pricing Your Collections +

In this lesson, we show you how to build Collections that "sweeten the deal" for clients and encourage up-sells that will boost your bottom line.

Lesson 8: Calculating Customer Value +

In this final lesson, we'll guide you through determining how many sales you will need to make, as well as how much money you will need to make per sale, in order to reach your revenue goals set earlier in the course. This lesson will leave you with actionable steps to go out and build your business with your new pricing!

BONUS LESSON: To Sell Digital Files? +

In this bonus lesson, we'll discus our take on this hotly-debated topic, including the pros and cons of offering digital files to clients, and strategic ways to structure digital files into your price menu.

The ONE course that lays it all out for you, from planning to pricing for success!

The total value of this course is $297, because it is simply so packed with value and bonuses.

If all this course did was allow you to understand the true value of your work, would it be worth it?

Well, the good news is we're not going to charge your $297 today. Instead, we're offering this course for just $127!

Just imagine how it will feel to have a profitable product list and pricing that you can feel proud of!

Pricing for Profitable Photography will eliminate the confusion, the overwhelm, and instantly build your confidence by giving you only the tools you'll need. We cut out the distractions so you can focus on implementing just a few strategies and seeing results.

No more searching for the first step. If you follow the course, you will have profitable pricing in one week's time or less!

You have nothing to lose with our 100% Money-Back Guarantee

When you enroll in Pricing for Profitable Photography, you truly have nothing to lose. We offer a 100%, 14-Day Money Back Guarantee. If you try the course and don’t completely love it simply let us know within 14-Days of your purchase date, and we will issue you a full refund.

Why do we offer this? We really believe that this course will work for you. We’ve spent years researching and testing ways to create pricing that is profitable, attracts the right kinds of clients, and makes a photography business more successful.

This guarantee expands the length of the course, so you have a chance to see everything this course has to offer. If you try the course and aren’t seeing the results you desire, just email us with your homework filled out as evidence that you’ve done the work set out in the lessons, and we’ll refund you right away.

We want to make growing your business as affordable as possible...

That’s why we are offering a three-month payment plan option. This allows you to split up the cost of the course into three smaller monthly payments, which brings down the cost to less than $1.65 per day!

We also offer a discount for paying in full! So, if you are able to pay for the course at once, you will automatically save $20.

And, with our 14-day money-back guarantee, you can try the entire course risk free to decide if it’s a good fit for you.

Act now! $30 discount expires in...

Are you ready? Select your investment option to start and get instant access to the course!

Give Me Access to the Course Now!

Will Pricing for Profitable Photography work for you?

Before you enroll in the course, you'll want to be sure that it's the right option for you - and I want to make sure you're a good fit for the course, as well! We're looking for a group of people who are truly passionate about their craft, and who are willing to step out of their comfort zone to become a premium photographer and charge what they're worth.

This course is NOT for you if:

  • You're fine with simply creating your pricing based off your competition or whatever numbers "sound right" (This course does require you to put in some thought and base your prices off real calcuations!)
  • You would prefer to figure your business out on your own and spend the time to put your own system together for building your business
  • You are fine with charging the lowest prices in town in order to bring in as many clients as possible (This course is to help photographers create premium pricing that reflects their worth)

This course IS for you if:

  • You are willing to invest 5-10 hours to watch the lessons, fill out the worksheets, and complete the assigned work
  • You are looking for a step-by-step framework and system for creating strategic and profitable pricing
  • You're willing to take action, face your fears, and build confidence by charging what you deserve

Frequently Asked Questions:

Am I ready to take this course? +

Whether you don't have any pricing created yet, or you are an established photographer who simply wants to begin charging your worth, this course is for you.

If you're ready to make a good living doing what you're truly passionate about, we would love to have you on board.

How long will it take to start making money? +

It would be unethical for me to promise results to you. No one can know where you're starting from, how much effort you're going to put in, etc. However, I can assure you that if you follow the course, you will significantly cut the amount of time it will take to get your pricing created vs. trying to do it on your own.

All other things equal, the pricing you create through this course will allow you to immediately make more profits per customer, and allow you to know exactly what your margins are so that you are able to focus on bringing in more of the right customers.

Do I need to be from the U.S. for this course to work? +

Nope! This course is entirely online based, so you can take it from literally anywhere in the world with an internet connection.

While we may talk in terms of U.S. Dollars, the lessons aren't necessarily specific to U.S. based businesses, so you can have confidence that the strategies you'll learn will work in your area or country.

What if I get stuck or need help? +

As much as we have tried to answer any questions we've anticipated throughout the course itself, we realize that it is 100% expected that you should have questions! While unfortunately you won't be able to call Scott for 1-on-1 support, you can email us at any time at scott@hobbytoprophoto.com with questions, comments or concerns.

How much time will this course take to complete? +

The course will take about 2.5 hours to go through, and then another 3 or so hours to complete all of the assigned homework worksheets. All in all, you can expect to have your new photography pricing in hand in about 5-10 hours.

You'll have lifetime access to the course and can complete the work at any time.

What if I fall behind during the course? +

No problem! This is a self-paced course structured to be completed in 1 week.

However, you are more than welcome to take the course at your own pace. You will have lifetime access to the course (including any future additions and improvements!), so you can go back at any time to follow the lessons.

Don't be left behind as the photographer that struggles to grow their business with prices that aren't built for success!

Remember, this online course will guide you through creating profitable service and product price lists in 1 week or less.

This course will give you the strategies, worksheets, frameworks, examples you need to set revenue goals, determine your costs, and create pricing that is built to attract the right clients and build a profitable business.

So, what are you waiting for? Join us and get instant access to your pricing course today!

Create My Photography Pricing Now!

One payment of $127 (Save $20), or 3 easy payments of $49.   100% 14-day money-back guarantee.

Act now! $30 discount expires in...