In advertising, there is a general guideline known as The Rule of Seven, where a potential client must come into “contact” with your ad seven times before it sticks with them.
There’s debate as to whether 7 is the correct number - others have said 3 is more realistic - but the point is that we all need to see an ad or to hear about a product or service numerous times before we even become aware of it and start to think that it may be something we are interested in.
With this concept in mind, how can you get in front of your clients enough times for them to notice you and take action by booking a session?
Marketing is most effective when you can combine different delivery vehicles so that it appears to your clients that you are popping up everywhere they go.
We want to accelerate their numerous contacts with our brand so that we stand out to them and so that they are more likely to book a session during out promotion.
Let’s take an in-depth look at 7 options that are a good fit for small business owners so you can select the best ways to “pop up” in front of your perfect potential clients: