Session fee pricing formats will be greatly influenced by the type of session you selected in Part 2 yesterday.
Here is how I would suggest pricing each:
A) A Theme Session Promo - These types of sessions are usually the lowest priced due to the fact that the sessions are usually short and more of a “novelty”. These fees will probably be 50% or more off your “regular” session fees.
B) A Regular Session Promo – There are three options for this one: give a discount on the session fee, or on your collections, or both. First, you can charge your full session price as usual and then offer discounts on your packages and/or special bonuses. Or you can offer a discount (say 20-30%) on the upfront session fee. It all comes down to the time of year and if you feel a little extra motivation is needed.
C) A Mini Session Promo – For this type of special, you can tailor the session fee to the allotted time. For example if your regular session is 60 minutes but for this special you are offering mini-sessions at 30 minutes in length, you can simply charge half your normal rate for the session.